[Ar4] Keyword Research Using Google Keyword Research Tool and Market Samurai. Part Four

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In Parts One to Three of this series I mentioned how useful the Google Keyword Research Tool was for generating lists of long-tailed keywords and how new developments in software such as Market Samurai had superseded the Google Tool introducing so many long awaited utilities that keyword research had now become a science. Part Four explains this theory.

To understand the why and how keyword research moved from a simple list of long-tailed keywords into the realms of a science can be best explained by reviewing one of the strategies, or techniques, found in Market Samurai ‘s own Keyword Research Tool.

But before I do that please stop for a moment and think about useful keywords. Ask the question, why they are useful? What makes them useful? And remember that the word keyword now includes long-tailed keywords.

Characteristics of a Useful Keyword

All useful keywords have the same four characteristics.

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