It was only two years ago I heard people marvelling at the Google Keyword Research Tool but how soon expectations change. At that time many people considered the statistics that they were able to uncover using Google’s Keyword Research Tool were pretty enlightening, but in reality they were also extremely limiting.

One area Google was kind enough to advise on was the number of searches for particular words carried out on a “local” basis, and on a global basis. “Local” refered to the country the viewer was in at that time. But for a lot of people this was of little use because it was the marketing power of the United States of America, Great Britain, Australia and Europe which they required information on.

Limitations within the Google Keyword Tool

But they were able to see how many searches were carried out which did give a clue of the popularity of certain subjects. However, having a clue about the popularity of certain words was of little value to a marketer if they had no idea of the number of sites using that word or words to attract customers. This information was available to them using Google but they had to implement a search in the Google Search Engine to discover it. This information wasn’t available to them within the Google Keyword Research Tool. And the search results that came back didn’t actually show the number of competing websites, it showed the number of web pages containing those words, and frequently in any order too. Hardly reliable information.

And so, from this frustration, software, such as Market Samurai, was born. And, as I write this, I believe Market Samurai to be unique. It is tempting now to go off into several paragraphs advertising the virtues of Market Samurai but it doesn’t help the student to understand keyword research any better to do that.

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