Mar
08

Article Four

Posted under by ThatManViv

Published on Ezine Articles

And on ThatManViv.com

Keyword Research Using Google Keyword Research Tool and Market Samurai – Part Four

In Parts One to Three of this series I mentioned how useful the Google Keyword Research Tool was for generating lists of long-tailed keywords and how new developments in software such as Market Samurai had superseded the Google Tool introducing so many long awaited utilities that keyword research had now become a science. Part Four explains this theory.

To understand the why and how keyword research moved from a simple list of long-tailed keywords into the realms of a science can be best explained by reviewing one of the strategies, or techniques, found in Market Samurai ‘s own Keyword Research Tool.

But before I do that please stop for a moment and think about useful keywords. Ask the question, why they are useful? What makes them useful? And remember that the word keyword now includes long-tailed keywords.

Characteristics of a Useful Keyword

All useful keywords have the same four characteristics.

  1. They have relevancy. That is they are relevant to the contents of a web page. There is little point in making a web page to sell ballet shoes when your page content is found with the term work boots. Fill your page with information on ballet shoes and the ballet shoes searcher has a chance of finding it.
  2. They have commerciality. If the keyword is relevant to your page and searchers are finding it there is a strong likelihood that some of those searchers will want to buy something. If they find that something on your page they may purchase.
  3. Traffic. Traffic equals people. It also equals visitors. It equals visitors looking to see if on your page is anything to interest them. When people find interesting web pages they often return to them.
  4. Useful keywords attract competition. When a keyword is useful you can guarantee that other sites will be using it too.

The number one priority in the Market Samurai Keyword Tool is to help you find your most useful keyword. Please recognise that word useful and remember the four characteristics of a useful keyword. It will help you understand what this software is doing for you as we work through it.

The Google Keyword Tool creates a list of long-tailed keywords for you and you are basically stuck with them unless you create a spreadsheet, and then, using your judgement you sort and delete them one by one until you are happy with what is left. But in Market Samurai there are many options to help you delete unhelpful keywords, and as you will see some of them require no judgement from you at all.

Honing Your Keyword Selection

Removing unwanted Keywords in Market Samurai is easy and can be done in several ways.

  1. You can remove them individually.
  2. You can remove all those containing a specific word.
  3. You can remove all those that do not contain a specific word.
  4. You can remove any that have too many words in the phrase.
  5. You can remove any that can be found on too many web pages.
  6. You can remove any which attract too broad a spectrum of interest from a wide variety of searchers.

But, apart from removing keywords you can also add keywords not contained in the list.

And, if you wish to replace all the words you removed you can do that too.

Understanding this short list should provide the insight into why my articles shout out that the Google Keyword Tool has been superseded. Removing words from your list is the secret to revealing the keywords that will prove the most useful to your endeavors.

Conclusion

Useful keywords have relevancy to a site’s contents; they have commerciality because search engine searchers often want to purchase something using that word, they invite visitors, or traffic, to a site, and if they are any good as keywords they will invite competition. However, fear not, for the Market Samurai Keyword Research Tool will help you find the most useful keywords for your site, or, direct you towards a new niche product.

This article is published on Ezine Articles

And can be found on ThatManViv.com